Benefits

Benefits are derived from monetizing the value propositions we discussed in Chapter 1. The three value propositions are:

1. Revenue increase/maintenance (RIM)

2. Competitive repositioning

3. Efficiency

Examples of how benefits can be identified are in Exhibit 10-1.

Exhibit 10-1: How benefits can be identified.

SA	Value Proposition	Benefit Stream
M&A	Revenue Increase	Projected revenue from acquisition
Technology	Revenue Maintenance	Revenue lost to competitors if SA not implemented
Technology	Competitive repositioning (Increase in market share)	Increase in market share and subsequent lift in revenue from implementation of point-of-sale technology
Reengineering	Efficiency	Cost savings from elimination of activities