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Table of content
Chapter 1: Marketing in a Multicultural and Changing World
Smoking
Global gaffes
Chapter 4: Marketing Research Across Cultures
Different constructs of quality
Chapter 5: Branding Across Cultures
Pears' Soap
Chapter 6: Franchising Across Cultures
When is your pizza hot?
The internationalization of a fashion designer's brand
Chapter 7: Marketing Across Ethnic Boundaries
Ethnicity and cosmetic surgery
Procter & Gamble
Just great fun
Chapter 8: E-Marketing Dilemmas Across Cultures
Fons and AOL
Your personal calendar
The Culture Compass
Hello, Peter, did your order arrive ?
Chapter 9: Dilemmas of Strategic Marketing
German cars
B&O
Exercise
Chapter 10: Develop Your Capacity to Reconcile Dilemmas
Marketing issues
Previous page
Table of content
Marketing Across Cultures (Culture for Business Series)
ISBN: 1841124710
EAN: 2147483647
Year: 2004
Pages: 82
Authors:
Fons Trompenaars
,
Peter Woolliams
BUY ON AMAZON
Absolute Beginner[ap]s Guide to Project Management
Defining a Project
Best Practices
Key Features of Issue Management System
The Essential Process for Managing Project Risks
Powerful Quality Strategies
C++ GUI Programming with Qt 3
Implementing the File Menu
Storing Settings
Double Buffering
Presenting Data in Tabular Form
Using QFtp
Postfix: The Definitive Guide
Postfix Security
master.cf
Email and DNS
Separate Domains with System Accounts
Appendix A. Configuration Parameters
InDesign Type: Professional Typography with Adobe InDesign CS2
How Much Is Enough?
Discretionary Ligatures
Tricks with Drop Caps
A Typical Style Sheet
Drop Shadows
Quartz Job Scheduling Framework: Building Open Source Enterprise Applications
What about Alternative Solutions?
Registering Your Plug-Ins
Using Quartz Remotely
Testing the RMI Server and Client
Quartz Clustering Cookbook
Microsoft Visual Basic .NET Programmers Cookbook (Pro-Developer)
XML
Multithreading
Windows Programming
Printing and Drawing with GDI+
Useful COM Interop
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