List of Sidebars


Chapter 1: Marketing in a Multicultural and Changing World

Smoking
Global gaffes

Chapter 4: Marketing Research Across Cultures

Different constructs of quality

Chapter 5: Branding Across Cultures

Pears' Soap

Chapter 6: Franchising Across Cultures

When is your pizza hot?
The internationalization of a fashion designer's brand

Chapter 7: Marketing Across Ethnic Boundaries

Ethnicity and cosmetic surgery
Procter & Gamble
Just great fun

Chapter 8: E-Marketing Dilemmas Across Cultures

Fons and AOL
Your personal calendar
The Culture Compass
Hello, Peter, did your order arrive ?

Chapter 9: Dilemmas of Strategic Marketing

German cars
B&O
Exercise

Chapter 10: Develop Your Capacity to Reconcile Dilemmas

Marketing issues



Marketing Across Cultures
Marketing Across Cultures (Culture for Business Series)
ISBN: 1841124710
EAN: 2147483647
Year: 2004
Pages: 82

flylib.com © 2008-2017.
If you may any questions please contact us: flylib@qtcs.net