Index_C


C

C&A 56
Cadbury's 87 “8
Californian Forestry Association 85
Calvin Klein 104
Canada 244
Canon 78, 116
Carlsberg 86 “7
case studies
British supermarket 's misplaced marketing strategy 311 “12
future/past confusion 317 “19
German dairy products go sour in the Netherlands 314 “15
globalizing beer company 313 “14
importance of titles 315 “16
serving hot breakfasts to US passengers 309 “11
silent eater 316 “17
CBS MarketWatch 239
Censydiam 165
Chanel 203
Charles Schwab 258 “9
Chartered Institute of Marketing 4
China 63 “4, 78 “9, 91 “2, 98 “9, 112 “13, 121, 127 “8, 187
Christian Dior 53
Chung Yo 117
Cicourel, A.V. 133, 143
Clark, H.F. 21
Club Mediterranee (Club med) 64, 93
CMS Energy 68
Coase, R.H. 3
Coca-Cola 99, 172 “3, 178, 289
Common Threads 229
competence
cross-cultural 17
described 9
marketing 10
competition 27, 76, 281 “2
competitive advantage 8
Concorde 105, 107
consumers see customers/consumers
cooking 104 “5
corporate image 104
Coslab 58
cost-benefit analysis 297 “302
County Down clothing 101
Crozier, Michel 7
cultural difference 11, 40 “2
explicit/implicit 49
marketing dilemmas 47 “50
marketing techniques 48 “9
recognize 42 “3
reconciliation 43 “4
respect 43
culture 23
clash 8 “9
concept 7
definition 48
ideographic/nomothetic approaches 47 “50
importance 7 “8
layers 15
as meaning 48 “50
Culture Compass OnLine 248 “51
customers/consumers 5, 6, 27 “8
choice 27 “8
country orientations 112 “13
identification 247 “8
as king 111 “12
loyalty 29, 66
mentoring 259
personal service 256
self-sacrificing 66 “7
service 80 “1, 89, 124 “5
variety/diversity 240 “1



Marketing Across Cultures
Marketing Across Cultures (Culture for Business Series)
ISBN: 1841124710
EAN: 2147483647
Year: 2004
Pages: 82

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