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A
Acer Computers 60
achievement-ascription 50
celebrity endorsements 99 “103
cook like a professional chef 104 “5
corporate image 104
definitions 97 “8
measurable results 103
reconciling 105 “7
senior-junior relationships 103 “4
use of experts 98 “9
advertising 5, 59
appealing to general public 78
categories of Caucasians 101
comparative 65
diffuse customers 78
dilemmas
examples 307
repetition 306 “7
verbal vs visual 305 “6
ethnic 219 “20
family-oriented 63 “4
fantasy 76 “7
franchises 183
high-context 77
humorous 86 “7, 91
implicit/indirect 75 “6
in-your-face 75
Internet/ online 239
offensive 90
silly 86
television 64 “5, 73 “4
use of experts 98 “9
affective
see
neutral-affective
agency theory 195 “6
Albert Hejn 56
Amazon 247 “8, 267 “71
American Airlines 309 “11
Ampex 115
AOL (America Online) 243
Apple Computer 167 “8
Armani 201
ascription
see
achievement-ascription
Asia Manufacturing Online 80
Askegaard, S. 163, 164
AT&T 141 “2
Automatic Teller Machine (ATM) 81--3
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Marketing Across Cultures (Culture for Business Series)
ISBN: 1841124710
EAN: 2147483647
Year: 2004
Pages: 82
Authors:
Fons Trompenaars
,
Peter Woolliams
BUY ON AMAZON
Database Modeling with MicrosoftВ® Visio for Enterprise Architects (The Morgan Kaufmann Series in Data Management Systems)
Configuring, Manipulating, and Reusing ORM Models
Mapping ORM Models to Logical Database Models
Editing Logical Models”Advanced Aspects
Reverse Engineering Physical Schemas to Logical Models
Logical Database Model Reports
Cisco IP Telephony (CIPT) (Authorized Self-Study) (2nd Edition)
Media Resource Management
Administrator Password Policy
Trace Configuration
Dependency Records
Cisco CallManager Fundamentals (2nd Edition)
Troubleshooting
Monitoring Tools
Hints on Processing CDR Data
Summary
Telephony Service Solutions
Introducing Microsoft ASP.NET AJAX (Pro - Developer)
The Microsoft Client Library for AJAX
The Pulsing Heart of ASP.NET AJAX
Built-in Application Services
Remote Method Calls with ASP.NET AJAX
Building AJAX Applications with ASP.NET
Ruby Cookbook (Cookbooks (OReilly))
Date and Time
Extracting Portions of Arrays
Compressing Whitespace in an XML Document
Parsing Not-Quite-Comma-Separated Data
A Remote-Controlled Jukebox
AutoCAD 2005 and AutoCAD LT 2005. No Experience Required
Gaining Drawing Strategies: Part 2
Using Layers to Organize Your Drawing
Using Layouts to Set Up a Print
Printing an AutoCAD Drawing
Appendix A Look at Drawing in 3D
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