QUALITATIVE INTERVIEW DATA


As indicated in the body of this book, we accumulated much unstructured evidence from semi-structured interviews and especially through our WebCue online interviews. We perform a number of content analyses of these texts . These include Concordance Software (Oxford Concordance Program) to obtain KWIC analysis (keyword in context) and word-frequency counts, linguistic analysis (StyleWriter), NUD*IST and similar.

These methods provided a structured approach to assist the qualitative researcher to extract key factors and findings that complemented and reinforced the questionnaire-based research.




Marketing Across Cultures
Marketing Across Cultures (Culture for Business Series)
ISBN: 1841124710
EAN: 2147483647
Year: 2004
Pages: 82

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