BackCover


Back Cover

Organized around a case study centered on Beiersdorf-Lechia SA, Poland, this book investigates the macroeconomic context and the structural, strategic and cultural processes of managing radical change in companies in Central and Easy European countries . It focuses on concrete, efficient instruments and concepts for changes in this dynamic environment, and delineates important options for strategic development of the regions enterprises in view of the pressing international competition and pending enlargement of the European Union. The contributors are managers and academics from the East and the West.

This book will help managers better to assess alternatives for action in radical change processes and will also appeal to students of business needing information on economic development in transformation countries, providing theoretically sound models on the management of change and in-depth case studies of successful turnaround management processes in companies in Central and East European countries.

About the Editors

Heinz-Jurgen Stuting is General Manager of Beiersdorf-Lechia SA Poznan, Poland.

Wolfgang Dorow holds the Chair for Strategic Management and Organizational Behaviour, European University Viadrina, Germany.

Frank Claasen is Project Manager Consumer Systems at Beiersdorf AG, Hamburg, Germany.

Susanne Blazejewski is Assistant Professor in Strategic Management and Organizational Behavior, European University Viadrina, Germany.




Change Management in Transition Economies. Integrating Corporate Strategy, Structure and Culture
Change Management in Transition Economies: Integrating Corporate Strategy, Structure and Culture
ISBN: 1403901635
EAN: 2147483647
Year: 2003
Pages: 121

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