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Copyright
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About the Author
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Acknowledgments
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We Want to Hear from You!
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Reader Services
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Introduction
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Part I: Creating More Effective Auction Listings
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Chapter 1. The Good, the Bad, and the Ugly: Do's and Don'ts for Effective Auction Listings
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Essential Elements of an Effective eBay Auction Listing
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Employing Good Listing Design
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Ten Ways to Create a More Effective Auction Listing
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Ten Things Not to Do in Your Auction Listings
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Different Ways to Create Better-Looking eBay Listings
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Part II: Using Predesigned Auction Templates
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Chapter 2. Using Standard Text Formatting and eBay's Listing Designer
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Formatting a Normal Auction Listing with the Text Editor
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Enhancing Your Listing with Listing Designer
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Using Listing Designer Themes in eBay Turbo Lister
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Use Other Programs to Create Fancy eBay Listings
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Chapter 3. Using Auction Listing Services and Software
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Using Auction Listing Services
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Using Auction Listing Software
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Another Listing Creation Option: Third-Party Auction Templates
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Chapter 4. Using Third-Party Auction Templates
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How to Use Auction Templates
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Using Create-Your-Own Template Websites
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Using Downloadable Auction Templates
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Using the Auction Templates on the CD
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Part III: Creating Your Own Auction Templates
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Chapter 5. Learning How to Code with HTML
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Understanding Basic HTML
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Working with HTML Tables
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HTML Codes You Can't Use in Your eBay Listings
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Applying Advanced Formatting with Cascading Style Sheets
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How to Create Your HTML Code
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Testing Your HTML Code
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Chapter 6. Creating Text-Based HTML Auction Templates
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Creating Simple Text Descriptions
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Working with Titles and Subtitles
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Working with Different Type Faces and Sizes
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Working with Different Text Colors
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Working with Widths and Margins
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Chapter 7. Adding Pictures to Your Auction Templates
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Using Pictures in Your Auction Listings
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Adding Images Within Your Item Description
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Adding Borders to Your Photos
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Applying Special Picture Effects
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Protecting Your Pictures from Image Theft
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Chapter 8. Working with Tables, Borders, and Backgrounds
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Creating Listings with Multiple Sections
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Creating Multiple-Column Listings
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Arranging Images on the Page
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Adding Color Borders
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Adding Color Backgrounds
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Adding Image Borders, Backgrounds, and Banners
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Chapter 9. Adding Other Page Elements and Special Effects
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Adding Web Page and Email Links
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Adding Special Elements
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Cross-Promoting Your Other Auctions
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Adding Audio and Video to Your Listing
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Chapter 10. Putting It All Together: Ten Ready-to-Use Auction Templates
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Ten Sophisticated Auction Templates
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Where to Go from Here
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Appendixes
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Appendix A. HTML for About Me and eBay Stores Pages
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HTML for Your About Me Page
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HTML for Your eBay Stores Pages
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Appendix B. Contents of the eBay Auction Templates Starter Kit CD
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Software Programs
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Third-Party Auction Templates
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Templates and Special Effects from This Book
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There's More in the Readme File
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Index
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