Do You Really Need Ecommerce?


This question is rarely asked, especially by people who are trying to sell you Web design, site hosting, or other Internet services, but it is a valid one. Many businesses are better off with a simple brochure-style online presence than with a full-featured, interactive Web site. Building a simple business promotion site is easier and less costly than making and maintaining one that has features like shopping carts, customer feedback forms, and database-generated catalog pages.

Before you decide to jump into ecommerce, you should think long and hard about whether it is right for you and your business. A business promo site is not the same as an ecommerce site. Indeed, the difference between the two is great enough to warrant an entirely separate chapter about using the Internet to promote an offline business. Small business owners, especially, should read Chapter 4 before they consider moving into ecommerce.



The Online Rules of Successful Companies. The Fool-Proof Guide to Building Profits
The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits
ISBN: 0130668427
EAN: 2147483647
Year: 2001
Pages: 88
Authors: Robin Miller

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