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The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits
The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits
ISBN: 0130668427
EAN: 2147483647
Year: 2001
Pages: 88
Authors:
Robin Miller
BUY ON AMAZON
Main Page
Table of content
Copyright
Praise for The Online Rules
FINANCIAL TIMES Prentice Hall
Financial Times Prentice Hall Books
Foreword
Introduction
Every Game Has Rules
Learn From the Past
Chapter One. What Makes the Internet So Powerful?
Examples of Successful, Tightly Focused Web Sites
A Web Site Is Not a Business
The Difference between an Online Business and an Online Hobby
Chapter Two. Building a Web Site that Works
Avoiding the Worst Mistakes
Information Layering
Basic Web Design Usability Rules
When In Doubt, Steal
Selecting Web Designers
Dealing with Hired Web Designers
Maintaining Site Focus
Chapter Three. Profitable Ecommerce
Sell without Shame
Get to the Point Right Away
Clear Product Descriptions Are Essential
Site Navigation for Ecommerce
Information Layering Accommodates Almost All Shoppers
Database-Driven vs. Static HTML Sites
The Myth of the Abandoned Shopping Cart
Tell Your Customers Who and Where You Are
Answer Your Email and Your Phone
Do You Really Need Ecommerce?
Chapter Four. Promotional Web Sites for Offline Businesses
Location, Location, Location
Are You Going to Answer Email?
Start Small, then Grow
Make Sure You Own Your Name
Adding Prices and Other Content
Avoid Web Obsession
Put Yourself in Your Customer s Shoes
Giving Your Web Site Visitors What They Want
The Last Word: Stick to Business
Chapter Five. News and Discussion Web Sites
The Economic Realities of Online Advertising
Tech News as a Natural for the Web
You Are Not C Net
Beyond Tech News: General Media Online
Moving Offline News Online
The Standalone News Site
Ultra-Niche, High-Value News
Subscription News Sites
Chapter Six. Email and Chat As Profit Builders
Responding to Customers Email
Resisting the Lure of Spam
Using Opt-In Promotional Email
News As Email
Maintaining Credibility in Email Newsletters
Email Discussion Lists
Thoughts on Email List Management
Email Is Never Private
Chat and Instant Messaging As Business Tools
Viruses and Other Email Hazards
Email and Chat Are Changing, Not Static
The Most Important Email and Chat Rule
Chapter Seven. Site Promotion and Advertising
Directories Are Not Search Engines
Simple Tricks That Help Get Favorable Search Engine Rankings
More Advanced Search Engine Tricks
Advertising Your Web Site Online
Advertising Your Web Site Offline
Choosing the Right Domain Name
Protecting Your Domain Name
Try Not to Argue Over Domain Names
All Your Promotions Must Work Together
Chapter Eight. Cost Control and Futureproofing
A Distributed Work Force Saves Money
Cost-Effective Web Hosting
Save Money with Open Source Software
Linux
Apache
Perl vs. PHP vs. Java
Stick to Industry Standards
The Curse of the Obsolete Browser
Interpreting Site Statistics
An Endless Learning Process
Resources
The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits
ISBN: 0130668427
EAN: 2147483647
Year: 2001
Pages: 88
Authors:
Robin Miller
BUY ON AMAZON
Building Web Applications with UML (2nd Edition)
Distributed Objects
Web Application Presentation Tier: Architectural Patterns
Gathering and Prioritizing Requirements
Use Cases
HTML Frames
Network Security Architectures
References
Security System Concepts
Impact of Network Security on the Entire Design
Secure Network Management and Network Security Management
Appendix C. Sample Security Policies
Developing Tablet PC Applications (Charles River Media Programming)
The Tablet PC
Introduction to Visual Basic .NET
Console Application Input/Output
Tablet PC Screen Rotation and Special Buttons
WMI and Hardware
PostgreSQL(c) The comprehensive guide to building, programming, and administering PostgreSQL databases
Client 4An Interactive Query Processor
PHP Architecture Overview
Security
Summary
Securing Network Access
HTI+ Home Technology Integrator & CEDIA Installer I All-In-One Exam Guide
Wire and Cable Basics
Wiring Installation Practices
Designing and Installing Distributed Audio Systems
Designing a Home Lighting Control System
Installing a Home Lighting Control System
Cultural Imperative: Global Trends in the 21st Century
Culture and Climate
Culture and Religion
Cultural Black Holes
The Pacific Rim: The Fourth Cultural Ecology
The China Phenomenon
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