Flylib.com
Books
Software
Computers & Technology
Home Computing
Business & Culture
Programming
Software
Web Development
Certification
Networking
Security & Encryption
Computer Science
Operating Systems
Microsoft
Hardware
Databases
Graphic Design
Apple
Digital Music
Digital Photography & Video
Games & Strategy Guides
Project Management
Mobile & Wireless Computing
Education & Reference
Encyclopedias
Test Preparation
Studying & Workbooks
Schools & Teaching
Writing, Research & Publishing Guides
Foreign Language Study & Reference
Atlases & Maps
Dictionaries & Thesauruses
Words, Language & Grammar
College & University
Trivia & Fun Facts
Consumer Guides
Business & Investing
Industries & Professions
Management & Leadership
Organizational Behavior
Personal Finance
Small Business & Entrepreneurship
Popular Economics
Marketing & Sales
Finance
Skills
Business Life
Economics
Job Hunting & Careers
Biography & History
Reference
International
Real Estate
Investing
Women & Business
Science & Math
Mathematics
Technology
Reference
Earth Sciences
Physics
Biological Sciences
Behavioral Sciences
Nature & Ecology
Astronomy & Space Science
History & Philosophy
Experiments, Instruments & Measurement
Agricultural Sciences
Category list
Education & Reference
Business & Investing
Industries & Professions
E-commerce
Category list
Management & Leadership
Management Science
Small Business & Entrepreneurship
Entrepreneurship
Home Based
Marketing & Sales
Marketing
Multilevel
The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits - page 1
Buy on amazon.com >>
Miller R.
<< Previous book
Next page >>
1
2
Main Page
Main Page
Table of content
Copyright
Praise for The Online Rules
FINANCIAL TIMES Prentice Hall
Financial Times Prentice Hall Books
Foreword
Introduction
Every Game Has Rules
Learn From the Past
Chapter One. What Makes the Internet So Powerful?
Examples of Successful, Tightly Focused Web Sites
A Web Site Is Not a Business
The Difference between an Online Business and an Online Hobby
Chapter Two. Building a Web Site that Works
Avoiding the Worst Mistakes
Information Layering
Basic Web Design Usability Rules
When In Doubt, Steal
Selecting Web Designers
Dealing with Hired Web Designers
Maintaining Site Focus
Chapter Three. Profitable Ecommerce
Sell without Shame
Get to the Point Right Away
Clear Product Descriptions Are Essential
Site Navigation for Ecommerce
Information Layering Accommodates Almost All Shoppers
Database-Driven vs. Static HTML Sites
The Myth of the Abandoned Shopping Cart
Tell Your Customers Who and Where You Are
Answer Your Email and Your Phone
Do You Really Need Ecommerce?
Chapter Four. Promotional Web Sites for Offline Businesses
Location, Location, Location
Are You Going to Answer Email?
Start Small, then Grow
Make Sure You Own Your Name
Adding Prices and Other Content
Avoid Web Obsession
Put Yourself in Your Customer s Shoes
Giving Your Web Site Visitors What They Want
The Last Word: Stick to Business
Chapter Five. News and Discussion Web Sites
The Economic Realities of Online Advertising
Tech News as a Natural for the Web
You Are Not C Net
Beyond Tech News: General Media Online
Moving Offline News Online
The Standalone News Site
Ultra-Niche, High-Value News
Subscription News Sites
Chapter Six. Email and Chat As Profit Builders
Responding to Customers Email
Resisting the Lure of Spam
Using Opt-In Promotional Email
News As Email
Maintaining Credibility in Email Newsletters
Email Discussion Lists
Thoughts on Email List Management
Email Is Never Private
Chat and Instant Messaging As Business Tools
Viruses and Other Email Hazards
Email and Chat Are Changing, Not Static
The Most Important Email and Chat Rule
Chapter Seven. Site Promotion and Advertising
Directories Are Not Search Engines
Simple Tricks That Help Get Favorable Search Engine Rankings
More Advanced Search Engine Tricks
Advertising Your Web Site Online
Advertising Your Web Site Offline
Choosing the Right Domain Name
Protecting Your Domain Name
Try Not to Argue Over Domain Names
All Your Promotions Must Work Together
Chapter Eight. Cost Control and Futureproofing
A Distributed Work Force Saves Money
Cost-Effective Web Hosting
Save Money with Open Source Software
1
2
Buy on amazon.com >>
Miller R.
<< Previous book
Next page >>