Chapter 22. Setting Up Your Own Web Site for Online Sales

     

In this chapter

  • Utilizing a prepackaged storefront

  • Building your own site from scratch

  • Promoting your site

In the previous chapter we looked at eBay Stores, where you can sell additional fixed-price merchandise to your auction customers. An eBay Store, however, is a rather limited online storefront. If you want to move full-force into online retailing , you'll want something more fully featured.

Fortunately, setting up your own online storefront isn't nearly as involved as you might think. There are numerous services available that provide prepackaged storefront solutions; all you have to do is point and click (and pay some money) to get your store online. Or, if you want something really fancy, you can design your own store on your own Web site, complete with your own proprietary Web domain.

However you do it, opening a dedicated Web storefront lets you sell your merchandise 24 hours a day, 365 days of the year. You don't have to wait for an auction to end to sell an item and collect your money; you're open for business anytime your customers want to buy.

So if you have dreams of turning your online auction business into the next Amazon.com, read on ”and learn how to become a bona fide Internet e-tailer.



Absolute Beginner's Guide to Launching an eBay Business
Absolute Beginners Guide to Launching an eBay Business
ISBN: 0789730588
EAN: 2147483647
Year: 2002
Pages: 167

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