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Absolute Beginners Guide to Launching an eBay Business

ISBN: 0789730588
EAN: 2147483647

Year: 2002
Pages: 167

Authors: Michael Miller

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• Absolute Beginner s Guide to Launching an eBay Business
• Table of Contents
• Copyright
• About the Author
• Acknowledgments
• We Want to Hear from You
• Introduction
• How This Book Is Organized
• Conventions Used in This Book
• Web Page Addresses
• Special Elements
• Let Me Know What You Think
• Part I: Learning the Ropes
• Chapter 1. Reviewing eBay Basics
• How an eBay Auction Works
• Other Types of Auctions
• Navigating the eBay Site
• How People Make Money on eBay
• Chapter 2. Using eBay s Advanced Features
• The Ins and Outs of User Feedback
• Using My eBay to Track Your eBay Activity
• Showing Off Your Business with About Me
• Part II: Setting Up an eBay Business
• Chapter 3. Step One: Create a Business Plan
• Thinking It Through-Before You Start
• Why You Need a Business Plan
• How to Create a Business Plan
• The Components of a Winning Business Plan
• Writing the Plan
• Chapter 4. Step Two: Evaluate Your Funding Needs
• How Much Money Do You Need-and Why?
• Where to Find Funding
• Which Is the Right Option for You?
• Chapter 5. Step Three: Deal with Business and Legal Issues
• Choosing a Type of Business
• Filing and Registering
• Dealing with Taxes
• Setting Up Your Bank Accounts
• Obtaining Insurance
• Working Through the Checklist
• Hiring Professional Help
• Chapter 6. Step Four: Set Up a Record-keeping System
• Why You Need to Keep Good Records
• Components of a Bare-Bones Record-keeping System
• Setting Up an Accounting System
• Chapter 7. Step Five: Set Up Your Back Office
• Setting Up Your Home Office
• Setting Up Your Packing Center
• Managing Your Physical Inventory
• Chapter 8. Step Six: Find and Manage Your Inventory
• Where to Find Merchandise to Resell
• Managing Your Inventory Levels
• Chapter 9. Step Seven: Research Other eBay Auctions-and Set a Pricing Strategy
• Why Researching Pricing Is Important
• How to Research Other eBay Auctions
• Working with Grading, Authentication, and Appraisal
• Setting a Pricing Strategy
• Using Reserve Pricing
• Using Buy It Now
• Chapter 10. Step Eight: Establish Your eBay Presence
• Creating an eBay Seller s Account
• Arranging to Pay Your Fees
• Building Your Reputation-with Positive Feedback
• Part III: Managing Your Day-to-Day Business
• Chapter 11. Creating Item Listings
• Before You List
• Understanding eBay s Fees
• Creating a Basic Auction Listing
• Listing in Bulk
• Chapter 12. Managing Your Auctions
• Managing Your Auctions Manually
• Using Auction Management Tools
• Chapter 13. Managing Customer Payments
• Evaluating Different Payment Options
• Accepting Credit Card Payments
• Chapter 14. Managing Packing and Shipping
• Choosing a Shipping Method
• Calculating Shipping and Handling Fees
• Packing Your Items
• Streamlining the Packing and Shipping Process
• Shipping Larger Items
• Shipping Internationally
• Chapter 15. Dealing with Customers
• Answering Bidder Questions
• Managing End-of-Auction Correspondence
• Mining Your Customer Lists
• Handling Buyer Complaints
• Chapter 16. Dealing with Problems
• Contacting eBay for Help
• Relisting Unsold Items
• Checking Up on Questionable Bidders
• Dealing with Deadbeat Bidders
• Coping with Complaints About You
• Your Best Resource-Other eBay Sellers
• Part IV: Moving from Seller to PowerSeller
• Chapter 17. Becoming an eBay PowerSeller
• What Is a PowerSeller?
• Do You Qualify?
• PowerSeller Benefits
• How to Become a PowerSeller
• Ten Tips for Achieving PowerSeller Status
• Chapter 18. Making Your Auctions More Effective
• Determining the Best Days and Times to List
• Selecting the Right Auction Length
• Picking the Right Category
• Choosing Listing Enhancements
• Writing a Powerful Item Listing
• Creating Better-Looking Item Listings
• Using HTML in Your Listings
• Chapter 19. Working with Photographs
• Pictures Work-Here s Why
• Taking Effective Photos
• Scanning Instead of Shooting
• Editing Your Photos-Digitally
• Adding Photos to Your Item Listings
• Chapter 20. Using Professional Auction Tools
• Should You Be Using Auction Tools?
• Evaluating Third-Party Auction Services
• Another Option: Software Tools
• Chapter 21. Opening an eBay Store
• What Is an eBay Store?
• Benefits of Opening Your Own eBay Store
• Do You Qualify?
• The Costs of Running an eBay Store
• How to Set Up an eBay Store
• Listing Merchandise for Sale
• Cross-Selling Merchandise
• Chapter 22. Setting Up Your Own Web Site for Online Sales
• Utilizing a Prepackaged Storefront
• Building Your Own Site from Scratch
• Promoting Your Site
• Chapter 23. Integrating eBay Auctions into an Existing Business
• Creating a Dual-Channel Sales Strategy
• Creating a Dual-Channel Pricing Strategy
• How Other Merchants Are Using eBay to Increase Their Sales
• Cross-Promoting Both Channels
• Chapter 24. Promoting Your eBay Auctions
• Cross-Promoting All Your Auctions
• Linking from Other Sites to Your eBay Auctions
• Advertising Your Auctions
• Index
• index_SYMBOL
• index_A
• index_B
• index_C
• index_D
• index_E
• index_F
• index_G
• index_H
• index_I
• index_L
• index_M
• index_N
• index_O
• index_P
• index_Q
• index_R
• index_S
• index_T
• index_U
• index_V
• index_W
• index_X
• index_Y