Tool 200: Thematic Content Analysis


AKA

N/A

Classification

Analyzing/Trending (AT)

Tool description

A thematic content analysis is used to surface clusters or patterns of related data among raw data collected from survey respondents. The purpose for this analysis is to identify major recurring themes that reflect respondents' concerns or perceived problems.

Typical application

  • To uncover concerns, issues, or potential problems in an organizational survey results analysis.

  • To count and allocate similar responses into category or major themes.

  • To identify related data clusters or patterns among respondents' data.

Problem-solving phase

Select and define problem or opportunity

Identify and analyze causes or potential change

Develop and plan possible solutions or change

Implement and evaluate solution or change

Measure and report solution or change results

Recognize and reward team efforts

Typically used by

1

Research/statistics

Creativity/innovation

Engineering

Project management

Manufacturing

2

Marketing/sales

Administration/documentation

Servicing/support

3

Customer/quality metrics

Change management

Notes and key points

  • Typical raw data collection methods are mailed questionnaires, various types of surveys, focus groups, and interviews.

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links to other tools

before

  • Data Collection Strategy

  • Focus Group

  • Surveying

  • Interview Technique

  • Questionnaires

after

  • Cluster Analysis

  • Customer Satisfaction Analysis (CSA)

  • Consensus Decision Making

  • Different Point of View

  • Response Data Encoding Form

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Step-by-step procedure

  • STEP 1 Upon the completion of an organizational survey, employee opinion survey, or other data collection effort, the response data is sorted and identified for a thematic content analysis. See example Organizational Support for Self-Directed Work Teams.

  • STEP 2 A thematic content analysis form is prepared by the data analyst. This form is used to record the responses of interest.

  • STEP 3 All data are examined and similar responses are combined for each question of interest. Frequency data of how often this response was given is also recorded as shown in the example.

  • STEP 4 Finally, when all meaningful response data have been recorded and summarized, major themes are identified using linkages, as shown in the example.

  • STEP 5 The completed document is dated and presented to the quality department's management for further action.

Example of tool application

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Six Sigma Tool Navigator(c) The Master Guide for Teams
Six Sigma Tool Navigator: The Master Guide for Teams
ISBN: 1563272954
EAN: 2147483647
Year: 2005
Pages: 326

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