Cooper, Alan. About Face: The Essentials of User Interface Design. Foster City, CA: IDG Books Worldwide, Inc., 1995, pp. 499-501.
Presents a good discussion of the importance of standards and when to break them.
Microsoft Corporation. The Designed for Microsoft Windows logo requirements.
You can find the logo requirements on the CD-ROM included with this book and in the MSDN Library.
Microsoft Corporation. Designing for the User Experience. Redmond, WA: Microsoft Press, 1999.
While you don't need to read this book from cover to cover, you should read the first two chapters and use the remainder as a reference. The first two chapters give a concise overview of the fundamental user interface design concepts. Definitely worthwhile.