Section 9. The Apple Store

9. The Apple Store

Shopped for a Windows computer lately? No two Big Box stores carry the same models, making comparison shopping difficult. The meager information on store display cards won't help you understand the difference between a Maximon Pro II and the Acceleroid III processor. And the sales reps? Don't get me started.

At the Apple Store, everything Apple sells is powered up and accessible. I can try out the MacBook, jump to the MacBook Pro, compare that to the Mac Mini, and then test drive the iMac. Displays clearly explain the differences among models. The reps aren't pushy, and they know what they're talking about.

As you shop for your next computer, stop by the Big Box store, and then go to the Apple Store nearest you. Which store made you feel more empowered? More in touch with the products? More at home?