1.8 Adoption of ESB by Industry
Many nascent technologies suffer from the issue of gaining
adoption by trying to find a problem to solve. ESB concepts, on the
other hand, have evolved out of necessity via industry-leading
architects working with vendors in the technology community to define
and build it, so ESB has been adopted as it has been built. ESBs are
already being put to use in a variety of industries, including
financial services, insurance, manufacturing, retail, telecom,
energy, food distribution, and government. Here are some examples.
1.8.1 Financial Services
A leading subprime lender implemented an ESB to
reduce application processing costs by 60%. This was accomplished by
creating a unified view of customer and lending data across an
eCredit system, third-party credit bureaus, and their backend
Leading banks have implemented Straight Through Processing of
financial transactions using an ESB, at a considerable saving over
A Derivatives Trading system relies on an ESB to process more than
100,000 transactions a day for 1,200 users, accounting for several
billion dollars in revenue.
The world's largest life and
health reinsurer, with $20 billion in annual
revenue, generated significant savings using an ESB as a business
process management solution to streamline the exchange of back-office
transactional information between the main headquarters and the
insurance brokers who market and manage their policies.
A manufacturer of countertops and flooring is using an ESB to improve
supply chain predictability and reduce out-of-stock conditions by
implementing a co-managed inventory system and
"availability to promise" (ATP)
query system. In phase 1 of the deployment, the ESB is being used to
link the manufacturer and 60 of its distributors in a supply-chain
The deployment model of the ESB allows the manufacturer to deploy ESB
service containers at the distributor sites. This is an alternative
to deploying an integration broker at each remote distributor.
A major manufacturer of lighting, televisions, and medical imaging
equipment is using an ESB to create a unified integration backbone to
connect all its data centers across its global business units, and to
create a unified view of product data and billing information to
Using a standards-based, centralized management framework, a national
retail video chain is in the process of adopting an ESB
infrastructure to dynamically configure and manage 1,800 remote
stores from a central management and configuration console.
The world's largest mail-order company ($12 billion
in revenue) relies on an ESB to order products from its many
A web portal at a major phone carrier relies on an ESB to
provide real-time analytics on click-through tracking (two-hour
response versus 30-day response), processing 16 million messages per
The second-largest U.S. telecom carrier provider, a $43 billion
company, uses an ESB to provide information from internal systems to
A $10 billion electric utility firm implemented an ESB, connecting
systems both internally and with government-imposed applications.
Information is provided in real time for billing, system management,
executive reporting, and regulatory-mandated information sharing with
1.8.7 Food Distribution Network
A major European food distribution network (a
£1.2 billion division) implemented an ESB in eight weeks
and saved $3 million using a centralized hub-and-spoke integration
broker approach. The ESB automates the distribution network by
managing the buying, selling, and logistical coordination of the
supply chain that ranges from the distribution of meats and produce
to the grain that feeds the livestock.
In this food distribution network, the ESB is integrating
applications spanning three different operating companies and many
third-party trading partners, resulting in increased operational
efficiency, significant cost savings, and an easier methodology to
integrate new systems.