|Table of Contents|
Executives must continually seek to grow revenue, reduce costs, and improve operating efficiencies. Today, Web services are emerging as a critical technology for achieving these business objectives. Early adopters are deploying Web services as an integration platform to reduce costs. Web services are being used to improve the operating efficiency of relationships with customers, partners, and suppliers. And inevitably, organizations will utilize this emerging technology as a foundation for driving revenue growth by creating new business models and developing new markets.
The premise of Executive’s Guide to Web Services is that the adoption of Web services will not be based on the desire to implement a “new technology,” but rather on the technology’s ability to deliver strategic business value. The authors untangle the maze of standards, concepts, and terminology that blur Web services, arming the reader with enabling concepts and providing a solid foundation and reference text with which to unleash untapped business potential.
After the false promises and financial burden of the dotcom boom and bust, many executives are understandably gun shy about new technology. This time, however, IT vendors have hit the mark, delivering tools that do not claim to reinvent the practice of business, buy simply make it smoother, quicker, and more efficient. The Executive’s Guide to Web Services is essential reading for CEOs, CFOs, CIOs, and all business leaders.
About the Authors
Eric A. Marks is an independent consultant and author. Previously, he was Vice President of Market Development with StreamServe Americas. Formerly, he was a client advisor with Cambridge Technology Partners, and before that he was managing director with BrightRoad, a division of Ontos Inc. He is the author of Business Darwinism: Evolve of Dissolve: Adaptive Strategies for the Information Age (Wiley).
Mark J. Werrell is a business consultant based in Cambridge, Massachusetts. He has served as a senior executive with various technology companies, most recently spending eight years with Cambridge Technology Partners. Prior to joining Cambridge, he held management positions with Cap Gemini and Oracle Corporation in the United Kingdom.
Executive’s Guide to Web Services
ERIC A. MARKS & MARK J. WERRELL
John Wiley & Sons, Inc.
This book is printed on acid-free paper.
Copyright © 2003 by John Wiley & Sons, Inc. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-750-4470, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, e-mail: firstname.lastname@example.org.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.
For general information on our other products and services, or technical support, please contact our Customer Care Department within the United States at 800-762-2974, outside the United States at 317-572-3993 or fax 317-572-4002.
Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books.
For more information about Wiley products, visit our Web site at www.wiley.com.
Library of Congress Cataloging-in-Publication Data:
Marks, Eric A.
Executive’s guide to web services / Eric A. Marks, Mark Werrell.
1. Business enterprises—Computer networks—Management. 2.
Information technology—Management. 3. Internet programming. 4. World
Wide Web. I. Werrell, Mark. II. Title.
Printed in the United States of America.
10 9 8 7 6 5 4 3 2 1
For my mother, Marie I. Marks. Thank you for everything.
—Eric A. Marks
For my wife, Jadwiga, and my mother and father, Vicky and Mike. Your love and support make all things possible.
—Mark J. Werrell