Table of Contents

executive's guide to web services
Executive's Guide to Web Services
byEric A. MarksandMark J. Werrell ISBN:0471266523
John Wiley & Sons 2003

The premise of this book is that the adoption of Web services will not be based on the desire to implement a "new technology," but rather on the technology’s ability to deliver strategic business value.

Table of Contents
Executive’s Guide to Web Services
Chapter 1 - A Day in the Life of a CIO
Chapter 2 - Standards, Concepts, and Terminology
Chapter 3 - Web Services Adoption
Chapter 4 - Strategic Implications of Web Services
Chapter 5 - Vertical Market Implications of Web Services
Chapter 6 - Where to Begin?
Chapter 7 - Architecting for Competitive Advantage
Chapter 8 - The Web Services Vendor Landscape
Chapter 9 - The End Is Only the Beginning
List of Figures

Executives must continually seek to grow revenue, reduce costs, and improve operating efficiencies. Today, Web services are emerging as a critical technology for achieving these business objectives. Early adopters are deploying Web services as an integration platform to reduce costs. Web services are being used to improve the operating efficiency of relationships with customers, partners, and suppliers. And inevitably, organizations will utilize this emerging technology as a foundation for driving revenue growth by creating new business models and developing new markets.

The premise of Executive’s Guide to Web Services is that the adoption of Web services will not be based on the desire to implement a “new technology,” but rather on the technology’s ability to deliver strategic business value. The authors untangle the maze of standards, concepts, and terminology that blur Web services, arming the reader with enabling concepts and providing a solid foundation and reference text with which to unleash untapped business potential.

After the false promises and financial burden of the dotcom boom and bust, many executives are understandably gun shy about new technology. This time, however, IT vendors have hit the mark, delivering tools that do not claim to reinvent the practice of business, buy simply make it smoother, quicker, and more efficient. The Executive’s Guide to Web Services is essential reading for CEOs, CFOs, CIOs, and all business leaders.

About the Authors

Eric A. Marks is an independent consultant and author. Previously, he was Vice President of Market Development with StreamServe Americas. Formerly, he was a client advisor with Cambridge Technology Partners, and before that he was managing director with BrightRoad, a division of Ontos Inc. He is the author of Business Darwinism: Evolve of Dissolve: Adaptive Strategies for the Information Age (Wiley).

Mark J. Werrell is a business consultant based in Cambridge, Massachusetts. He has served as a senior executive with various technology companies, most recently spending eight years with Cambridge Technology Partners. Prior to joining Cambridge, he held management positions with Cap Gemini and Oracle Corporation in the United Kingdom.

Executive’s Guide to Web Services


John Wiley & Sons, Inc.

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Library of Congress Cataloging-in-Publication Data:
Marks, Eric A.
Executive’s guide to web services / Eric A. Marks, Mark Werrell.
p. cm.
Includes index.
ISBN 0-471-26652-3
1. Business enterprises—Computer networks—Management. 2.
Information technology—Management. 3. Internet programming. 4. World
Wide Web. I. Werrell, Mark. II. Title.
HD30.37.M3643 2003


Printed in the United States of America.
10 9 8 7 6 5 4 3 2 1

For my mother, Marie I. Marks. Thank you for everything.

—Eric A. Marks

For my wife, Jadwiga, and my mother and father, Vicky and Mike. Your love and support make all things possible.

—Mark J. Werrell