Digital Food Photography


book cover
Digital Food Photography
By Lou Manna, Bill Moss
...............................................
Publisher: Course Technology
Pub Date: 2005
ISBN: 1-59200-820-8
Pages: 312
 

Table of Contents  | Index
overview

Coverage includes

  • Lou Manna has more than 30 years' experience working with chefs, photographing cookbooks, and shooting food for publications such as Wine Enthusiast, Food Arts, and The New York Times, where he worked as a photojournalist from 1975 to 1990. Manna is an early adopter of digital technologyhe has been shooting digitally for more than 10 years. Manna has worked on location and in his studio with famous chefs such as Michael Lomonaco, Jacques Pepin, Bobby Flay, Lidia Bastianich, and Emeril Lagasse. He has appeared on ABC TV's World of Photography and on the Food Network, and has lectured at the French Culinary Institute. Manna's award-winning photos have appeared in more than 30 cookbooks, including Dr. Phil's The Ultimate Weight Solution Cookbook, Jacques Torres's Dessert Circus, Pierre Franey's Cuisine Rapide, and Arthur Hettich's The Four Star Kitchen. He recently provided a number of shots for The New York Times's bestsellers America 24/7 and New York 24/7.

  • Updated for today's digital technology, this book is useful to both professional as well as amateur photographers interested in the realm of food photography.

  • Combines art and business aspects and techniques of this commercial photography area with tips on how to get started, succeed, and remain successful.

  • Features beautiful full-color photos to help you visualize how to make your subjects look appetizing and appealing in any situation.

  • Covers the necessary business skills and flexibility you must possess in order to meet various demands.

  • Written by an expert in the areas of photography, food styling, and digital media.



book cover
Digital Food Photography
By Lou Manna, Bill Moss
...............................................
Publisher: Course Technology
Pub Date: 2005
ISBN: 1-59200-820-8
Pages: 312
 

Table of Contents  | Index

   Copyright
   Acknowledgments
   About the Author
   Introduction
      The Saliva Factor: Let's Cook Up Some Food Photos!
    Chapter 1.  The Key Ingredient: Pixels
      The Way It Was: Working with Film
      The Digital Age
      The Digital Process
      Digital Advantage
      Digital Challenges
    Chapter 2.  Digital Photography: The Necessities
      Selecting a Digital Camera and Accessories
      Understanding and Using Your Digital Camera
    Chapter 3.  Who's Digesting It: Advertising, Packaging, Public Relations, and the Media
      Questions, Questions, Questions
      The Digital Reality Check
      Shooting for Advertising, Packaging, Media Usage, and Public Relations
      Tabasco
      Barilla
    Chapter 4.  Who's Doing the Cooking: Working with Food Stylists
      What Is a Food Stylist?
      Pre-Production
      At the Shoot
      Food-Styling Trends
      Food-Styling Techniques and Tricks
    Chapter 5.  Prop Styling: Who's Doing the Shopping?
      The Creative Process
      Basic Considerations
      Locating Props
      At the Shoot
      Understanding Style
      A Visual Comparison of Prop Styles
    Chapter 6.  Grabbing Your Attention: Composition
      Impact and Proportion
      Depth of Field
      A Visual Comparison of Compositions
    Chapter 7.  The Recipe for Light
      The Importance of Proper Exposure
      Lighting for Digital Food Photography
      A Visual Comparison of Lighting Setups
    Chapter 8.  The Digital Spice: Retouching
      Adobe Photoshop
      Setting Up the Digital Workstation
      Organizing Your Data
      The Art of Retouching Food: Using Adobe Photoshop
      Preparing for Reproduction
    Chapter 9.  Get Cooking and Make Some Money: Getting into the Business
      Overhead
      Marketing Yourself to Clients and Agents
      Stock Photography
      Creative Team
      Database and Image Storage
      Financial Matters
      Saving for the Future
      Protecting Yourself
      Copyright Issues
   Photo Credits
   Index