Chapter 13. Advanced Presentation


Your digital files have been optimized, encoded, uploaded and now are streaming happily from your server. You've already done the hard part. In the process, you've discovered that streaming audio has so many tools, standards, languages, and technologies that it can sometimes seem like an absurdly complex transit system with entirely too many ways to arrive at your destination. But you've arrived, thankfully, and you want to expand your knowledge.

This chapter talks about including your streaming audio in larger presentations, embedding your stream into a Web page, providing multiple formats, and offering playlists. It also covers some tools and techniques for mixing streaming audio with graphics, text, and video.

A couple of reminders: Remember to promote your streaming audio using e-mail, through Web sites, on business cards, on fridge magnets the list is as long as your promotional creativity. It's also a good habit to test playback of your streams, whenever possible, from different operating systems, Web browsers, and connectivity speeds.

If you're fortunate enough to have a big audience, consider cultivating partnerships within the industry (similar to the scenarios in Part III, "Case Studies"). One of the reasons you hold this book in your hands is because there are different and competing ways to author streaming audio. This relentless competition means that format technology providers, CDNs, ISPs, or even hardware or software manufacturers might see your streaming audio's popularity as a means to promote their own tools and technologies. You might be able to acquire free services, products, and other resources by accepting promotional partnerships.

A final general note: A Web site is an experience of the eyes and ears, so make sure your streaming audio is featured appropriately. If your site is primarily concerned with the audio, feature it prominently. However, don't distract visitors by taking up large amounts of Web page real estate if the streaming audio is only intended to be superfluous ear candy.



Streaming Audio. The FezGuys' Guide
Streaming Audio: The FezGuys Guide
ISBN: B000H2N1T8
EAN: N/A
Year: 2001
Pages: 119

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