Chapter 3: Types of E-Business Models and Markets

To be successful, e-businesses must have a continuous optimization business strategy, solid knowledge management practices, and integrated business process domains. No matter what the business, the e-business model processes are the same.

This chapter discusses why the e-business market affords organizations of all sizes and types the opportunity to leverage their existing assets, employees, technology infrastructure, and information to gain or maintain marketshare. Finally, the chapter discusses the need for an integrated value chain and challenges e-business to optimize its intellectual assets and its investments in core business systems in order to deliver its products and services to an unpredictable market.