E-Business Markets


Web sites and intranets are designed for the same reason—to provide information. In the business world, this information needs to be updated and changed constantly in order to stay abreast of a changing business climate. New product releases, price changes, and marketing promotions are just a few examples of information that companies need to constantly provide to their customers, suppliers, employees, and shareholders. In today’s world of e-commerce and intense corporate competition, companies need the ability to instantly update published information in order to effectively communicate with their intended audience. Today’s companies know that they have to have a dynamic and interesting Web presence, but they are struggling to find ways to effectively manage their Internet strategy. Traditional advertising agencies and Web development firms are no longer meeting the all-encompassing Internet requirements necessary for businesses in today’s e-commerce-driven marketplace. Companies are looking for advertising agencies and Web development firms that address their initial Web development needs while also providing them with viable, affordable solutions that are designed to address, implement, and manage their overall Internet strategy.

Finally, historically, companies outsourced the development of their Web sites because creation and maintenance required design and programming expertise. However, relying on third parties for all site maintenance limited a company’s ability to quickly and easily update their published information. To solve this problem, many companies decided to bring Web site and intranet development in-house. Companies then discovered that hiring the necessary skilled personnel contains its own set of inherent problems. Information “bottlenecks” still occur when a company has one or two people in the internal IT department who are bombarded with the responsibility of publishing all company information. In addition, companies are also finding that Web site designers are hard to find and even harder to keep. The recurring theme in the market is that companies are recruiting individual Web designers to build and maintain their Web sites and intranets in-house only to find that after several months of development, the designer may be lured away by the promise of a more exciting and rewarding career. This “catch 22” has left companies looking for some additional alternatives. Companies are turning toward their advertising agencies and Web development firms to provide the solution to this problem. Octigon provides the software that addresses this “catch 22” and enables Web developers to meet the increasing demands of the business marketplace. Market trends have caused Web site management to become an arduous task, with sites evolving to meet the needs of e-commerce and e-business.




Electronic Commerce (Networking Serie 2003)
Electronic Commerce (Charles River Media Networking/Security)
ISBN: 1584500646
EAN: 2147483647
Year: 2004
Pages: 260
Authors: Pete Loshin

flylib.com © 2008-2017.
If you may any questions please contact us: flylib@qtcs.net