Chapter 11: Implementing Merchandising Strategies

The Internet is changing the basis of competition for companies of all sizes. Although many successful formulas for e-business development now exist, most are based on one of the following merchandising strategies: Web entrepreneurship, virtual build-out, and operations improvement. This chapter explains how each strategy relies not only on a great Web site, but also on high-quality, system-ready information about products and the merchandising programs that drive sales.