Bibliography

Bettger, Frank. How I Raised Myself From Failure to Success in Selling. New York: Fireside, 1992.

Carnegie, Dale. How To Win Friends and Influence People. New York: Simon and Schuster, 1964.

Charles-Roux, Edmonde. Chanel: Her Life, Her World, and the Woman Behind the Legend She Herself Created. New York: Knopf, 1975.

Chopra, Deepak. The Seven Spiritual Laws of Success. San Rafael, Calif.: Amber-Allen Publishing and New World Library, 1994.

Cohen, Ben. Ben & Jerry's Double Dip: Lead with Your Values and Make Money Too. New York: Simon and Schuster, 1997.

Covey, Stephen R. The 7 Habits of Highly Effective People. New York: Simon and Schuster, 1989.

Crainer, Stuart. The 75 Greates Management Decisions Ever Made. New York: Amacon, 1999.

Demming, W. Edwards. Out of the Crisis. Boston: MIT Press, 2000.

Drucker, Peter F. The Essential Drucker. New York: Harper Collins, 2001.

Freemantle, David. What Customers Like About You. London: Nicholas Brealey Publishing, 1998.

Gerstner, Louis V. Jr. Who Says Elephants Can't Dance. New York: Harper Business, 2002.

Gitomer, Jeffrey. Customer Satisfaction is Worthless Customer Loyalty is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know. Bard Press, 1998.

Griffin, Jill. Customer Loyalty: How to Earn It and How to Keep It. New York: Jossey Bass, 1997.

Hall, Stacy and Jan Brogniez. Attracting Perfect Customers: The Power of Strategic Synchronicity. San Francisco: Berrett Koehler Publishers Inc., 2001.

Heskett, James L., W. Earl Sasser, and Lenonard A. Schlesinger. The Service Profit Chain. New York: Free Press 1997.

Lager, Fred "Chico", and Jerry Greenfield. Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor. New York: Crown Publishing, 1995.

Longaberger, Dave. Longaberger: an American success story. New York: Harper Business, 2001.

Lydon, Michael. Ray Charles: man and music. New York: Riverhead, 1998.

MacKay, Harvey. Pushing The Envelope. New York: Ballentine Books, 1999.

McMath, Robert. What Were They Thinking. New York: Times Business, 1998.

Peters, Tom. The Circle of Innovation. New York: Vintage Books, 1999.

Reichheld, Frederick F. Loyalty Rules. Boston: Harvard Business School Press, 2001.

Reichheld, Frederick F. The Loyalty Effect: The Hidden Force Behind Business Growth. Boston: Harvard Business School Press, 1996.

Sewell, David and Paul B. Brown. Customers for Life. New York: Simon and Schuster, 1998.

Silverman, George. The Secrets of Word of Mouth Marketing. New York: Amacon, 2001.

Spector, Robert. Amazon.com: Get Big Fast. New York: Harper Collins, 2002.

Tracy, Brian. The 100 Absolutely Unbreakable Laws of Business Success. San Francisco: Barrett Koehler Publishers Inc., 2000.

Trout, Jack. The Power of Simplicity. New York: McGaw Hill, 1999.

Additional Sources

• http://www.cessna.com Cessna Aircraft

• http://www.chicos.com Chico's

• http://www.dominos.com Domino's Pizza

• http://www.ford.com Ford Motor Company

• http://www.gm.com General Motors

• http://www.grainger.com W.W. Grainger Company

• http://www.opi-inc.com Malden Mills

• http://www.porsche.com Porsche

• http://www.thckk.org Belknap Hardware

• http://www.thetech.org Nolan Bushnell

• http://www.toyota.com Toyota Motors

• http://www.worldclasscatamarans.com World Class Catamarans

• http://www.zippo.com Zippo