It is important to note that the producer is probably not the final decision-maker within his organization. Therefore, you should view him as the guardian for all that
Technical directors. These individuals will help ensure that a developer is technically able to undertake a specific project.
Sales and marketing.
This team will evaluate whether a product is marketable. Although, it goes without saying that a game must look great and play well, there are a host of other factors that sales and marketing must consider when evaluating the
The Executive staff.
Legal/business affairs. This organization will check to see that the deal meets corporate standards, and approve any contracts prior to signing them or beginning work.
A producer is typically someone who likes to get involved in all aspects of the game development process. Recent information from Melanie Cambron (a.k.a. Game Recruiting Goddess) shows that 87% of all
Figure 1.5.1a: Percentage of male and female producers.
As you can see in Figure 1.5.1b, the average,
Figure 1.5.1b: Producer compensation.
Understanding the hierarchy of the various production roles will help you decide where to invest your efforts in terms of networking, relationship building, making product pitches, and such. It will do you no good to invest time and effort in building a business relationship with someone who cannot influence decisions. It is important to keep in mind that the roles of a producer vary greatly by publisher. In some organizations, the producer is entrusted with a great deal of power and authority. In other companies, that level of power might only be available to the executive producer or vice president of development. Typically, the level of responsibility is directly
The organization chart shown in Figure 1.5.2 is an example of a typical production hierarchy. Expect this to vary by publisher.
Figure 1.5.2: Production hierarchy.