List of Case Studies

Chapter 1.3: How Developers Get Paid: The Retail Market for Games

Case Study 1.3.1: Self-Publishing

Case Study 1.3.2: Royalties versus Guarantees

Chapter 1.4: A Publishing Project: From Concept to Launch and Beyond

Case Study 1.4.1: Estimating a Project's Profitability

Case Study 1.4.2: How a Publisher Selects a Team for Contract Development

Case Study 1.4.3: Self-Publishing (Continued)

Case Study 1.4.4: A Publisher Profile

Chapter 2.1: Development Misery and How to Avoid It

Case Study 2.1.1: A Brief History of MS-DOS

Chapter 2.2: Writing a Business Plan for a Game Development Startup

Case Study 2.2.1: Modulating the Business Plan

Case Study 2.2.2: Creative Risk Management

Case Study 2.2.3: Minimizing the Cost of Money

Chapter 2.6: Wireless Business Models

Case Study 2.6.1: Pinpoint Networks Inc.

Case Study 2.6.2: Pixo

Case Study 2.6.3: WirelessDeveloper

Chapter 2.8: Creating a Successful Freelance Game Development Business

Case Study 2.8.1: Financial Planning

Case Study 2.8.2: Mark Barrett, Prairie Arts

Chapter 3.1: Public Relations: Making the Most of the Gaming Press

Case Study 3.1.1: Game Reviewer Perks and Playola

Case Study 3.1.2: A Sample Press Release

Chapter 3.2: Securing a Development Contract: The Art of Pitching

Case Study 3.2.1: Team 17

Case Study 3.2.2: Acclaim

Chapter 3.5: Pros and Cons of Worldwide and Country-by-Country Deals

Case Study 3.5.1: Evaluating Intellectual Property

Case Study 3.5.2: What to Include in a Package to a Worldwide Publisher

Case Study 3.6.3: What to Include in a Package to a Country-by Country Publisher

Chapter 4.3: Customer Support in Massively Multiplayer Online Games

Case Study 4.3.1: Planning Customer Service

Case Study 4.3.2: Customer Service Policies

Case Study 4.3.3: Volunteers, Games, and the Law

Case Study 4.3.4: Comparison of Games and Support Models

Case Study 4.3.5: Staffing a Volunteer Program

Case Study 4.3.6: Rewarding Customer Service Staff

Chapter 4.4: Offshore Game Development Outsourcing

Case Study 4.4.1: The Provider's Side

Case Study 4.4.2: The Client's Side

Chapter 4.6: Leadership: The Making of Effective and Happy Teams

Case Study 4.6.1: Real-life Team Leader Tales of and Tips for Success

Chapter 4.7: Quality Assurance: Bug Tracking and Test Cases

Case Study 4.7.1: How to Report Bugs