Index_M


M

macro design, 248

macro design documents, 251

macro manager producer personality type, 60

Macromedia Flash, 99

Mainstream Interactive, 72

management

bad debts, handling, 166–168

communication, 62, 63, 86–87, 286, 310

cooperative channel inventory, 21

creative risk management, 100

customer service

general discussion, 51

planning, 274–275

policies, 275

staffing, 275–281

development business, 83–91

development team desirable attributes, 63

development teams, 307–315

employees

creation of positive work environment, 312–315

finding, 109–110

handling issues, 310–312

interviewing, 113–115

legal issues, 276–277

screening, 110–112

skills verification, 112–113

warning signs, 309–310

Golden Rule of Management, 84–86

localizations, 296–297

management responsibilities, 21

misconceptions of business managers, 89–90

personality types, of managers, 60

responsibilities, 21

schedules, 168–169

volunteers, role of, 276, 277–278, 279–281

manufacturer's advertised price (MAP) program, 31

manufacturers' representatives, role of, 29

March Libre, 69

market conditions, summarizing, 95–97

marketing

country-by-country publishing, 229

defined, 46, 57

expenses, 49

freelance services, 164–166

ingredient, 25

market conditions, summarizing, 95–97

pitching

defined, 185

preparation, 187–189

presentation, 193–194, 196–201

schedule and budget, 191–192

to the press, 48–49

press releases

following up, 180–182

releasing, 179–180

writing, 175–179

product to consumers, 21, 23, 264–266

to retailers, 48

and sales licenses, 26

white space advertising, 31

word-of-mouth, 87–89

worldwide publishing, 225–226

Matsushita, Jeff, 298

Maxwell, Heather, 243, 291–304, 307–315

McCuskey, Mason, 3, 5–12, 174, 233–239

McGilvray, Mitzi, 3, 55–64

Meier, Sid, 44

memetic marketing, 87–89

merchandising teams, role of, 23

Mia the mouse, 35

Michael, David, 150

Michael, Douglas, 150

micro design, 248

micro manager producer personality type, 60

Microsoft, 24

Microsoft Direct X API, 25

Microsoft Xbox, 18, 26, 27, 191

middleware, 190–191

Midway, 67

milestones, 254–257, 285

Mind Rover: The Europa Project, 147

misconceptions

business managers, 89–90

new game developers, 5–12, 107–108, 201

mobile originated messages, 133, 137

mobile terminated messages, 133

mocap. See motion capture

Molyneux, Peter, 66, 74, 89

Moore's law of increasing computing power, 18

motion capture service providers, 18–19

multiplayer online role-playing games (MMORPGs), 150

Myst, 107




Secrets of the Game Business
Secrets of the Game Business (Game Development Series)
ISBN: 1584502827
EAN: 2147483647
Year: 2005
Pages: 275

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