macro design, 248
macro design documents, 251
macro manager producer personality type, 60
Macromedia Flash, 99
Mainstream Interactive, 72
management
bad debts, handling, 166–168
communication, 62, 63, 86–87, 286, 310
cooperative channel inventory, 21
creative risk management, 100
customer service
general discussion, 51
planning, 274–275
policies, 275
staffing, 275–281
development business, 83–91
development team desirable attributes, 63
development teams, 307–315
employees
creation of positive work environment, 312–315
finding, 109–110
handling issues, 310–312
interviewing, 113–115
legal issues, 276–277
screening, 110–112
skills verification, 112–113
warning signs, 309–310
Golden Rule of Management, 84–86
localizations, 296–297
management responsibilities, 21
misconceptions of business managers, 89–90
personality types, of managers, 60
responsibilities, 21
schedules, 168–169
volunteers, role of, 276, 277–278, 279–281
manufacturer's advertised price (MAP) program, 31
manufacturers' representatives, role of, 29
March Libre, 69
market conditions, summarizing, 95–97
marketing
country-by-country publishing, 229
defined, 46, 57
expenses, 49
freelance services, 164–166
ingredient, 25
market conditions, summarizing, 95–97
pitching
defined, 185
preparation, 187–189
presentation, 193–194, 196–201
schedule and budget, 191–192
to the press, 48–49
press releases
following up, 180–182
releasing, 179–180
writing, 175–179
product to consumers, 21, 23, 264–266
to retailers, 48
and sales licenses, 26
white space advertising, 31
word-of-mouth, 87–89
worldwide publishing, 225–226
Matsushita, Jeff, 298
Maxwell, Heather, 243, 291–304, 307–315
McCuskey, Mason, 3, 5–12, 174, 233–239
McGilvray, Mitzi, 3, 55–64
Meier, Sid, 44
memetic marketing, 87–89
merchandising teams, role of, 23
Mia the mouse, 35
Michael, David, 150
Michael, Douglas, 150
micro design, 248
micro manager producer personality type, 60
Microsoft, 24
Microsoft Direct X API, 25
Microsoft Xbox, 18, 26, 27, 191
middleware, 190–191
Midway, 67
milestones, 254–257, 285
Mind Rover: The Europa Project, 147
misconceptions
business managers, 89–90
new game developers, 5–12, 107–108, 201
mobile originated messages, 133, 137
mobile terminated messages, 133
mocap. See motion capture
Molyneux, Peter, 66, 74, 89
Moore's law of increasing computing power, 18
motion capture service providers, 18–19
multiplayer online role-playing games (MMORPGs), 150
Myst, 107