The benefits of hiring, managing, and keeping happy team members can be limitless: higher quality of work, milestones met, bonuses paid, projects shipped, additional projects from pleased publisher, good reputation earned. However, if no effort is made to keep developers content, the results can be devastating to the happiness of the individual, the morale of the team, the timeliness of the project and, in some cases, the future of the entire studio. Companies are quick to throw money around to land the perfect game developer, but often do not bother to expend any time, money, thought, or effort to keep this necessary link in the development chain.