10: Publishers Are the Enemy


#10: Publishers Are the Enemy

This last item is key. After the last nine misconceptions, you might find yourself thinking that a publisher is an enemy, an evil entity one must deal with in order to accomplish a greater good. It can't be stressed enough that this is not the case. Virtually all publishers are moral, ethical entities comprised of people trying to earn an honest living by providing entertainment to large audiences. You and the publisher might have different priorities and different approaches, but ultimately you are working toward the same end—you both want to release a good game.

Don't forget that a developer/publisher relationship is a win/win situation—the end result benefits both parties. Both you and the publisher make money when things go well, and lose money when they don't, so remember that publishers are your allies, not your enemies. With the right publisher, a developer can go farther than other developers, and with the right developer, a publisher can go farther than other publishers. Approach publishers in the spirit of cooperation and respect, and if everything works, you'll end up with a game on the shelves.




Secrets of the Game Business
Secrets of the Game Business (Game Development Series)
ISBN: 1584502827
EAN: 2147483647
Year: 2005
Pages: 275

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