Table of Contents

Secrets of the Game Business
by Francois Dominic Laramee (ed)	ISBN:1584502827
Charles River Media 2003
This book unveils the inner workings of the flashy but very serious game development and publishing industry. Everything is covered, from how the retail market works to financing a start-up and deciding on the right business model for your game.

Table of Contents
	Secrets of the Game Business
	Preface
	Section 1 - Publishers and Developers
	Chapter 1.0	-	Introduction
	Chapter 1.1	-	The Top Ten Misconceptions New Game Developers Have About Publishers
	Chapter 1.2	-	The Role of Each Entity in Game Publishing
	Chapter 1.3	-	How Developers Get Paid: The Retail Market for Games
	Chapter 1.4	-	A Publishing Project: From Concept to Launch and Beyond
	Chapter 1.5	-	The Producer, Friend or Foe?
	Chapter 1.6	-	The European Challenge in Videogame Software: The "French Touch" and the "Britsoft Paradox"
	Section 2 - Game Development Startups
	Chapter 2.0	-	Introduction
	Chapter 2.1	-	Development Misery and How to Avoid It
	Chapter 2.2	-	Writing a Business Plan for a Game Development Startup
	Chapter 2.3	-	Strategies for Staffing a Startup
	Chapter 2.4	-	Financing from the Buyer's Side: Evaluating and Acquiring a Game Company
	Chapter 2.5	-	Financing Projects and Startups
	Chapter 2.6	-	Wireless Business Models
	Chapter 2.7	-	Online Business Models: Using the Net for Profit
	Chapter 2.8	-	Creating a Successful Freelance Game Development Business
	Section 3 - Taking a Game to Market
	Chapter 3.0	-	Introduction
	Chapter 3.1	-	Public Relations: Making the Most of the Gaming Press
	Chapter 3.2	-	Securing a Development Contract: The Art of Pitching
	Chapter 3.3	-	The Whys and Wherefores of Game Agents
	Chapter 3.4	-	Effective Development Contracts
	Chapter 3.5	-	Pros and Cons of Worldwide and Country-by-Country Deals
	Chapter 3.6	-	Techniques to Increase Upsell for Online Games
	Section 4 - Managing Game Development
	Chapter 4.0	-	Introduction
	Chapter 4.1	-	The Stages of Game Development
	Chapter 4.2	-	Managing the Development Process
	Chapter 4.3	-	Customer Support in Massively Multiplayer Online Games
	Chapter 4.4	-	Offshore Game Development Outsourcing
	Chapter 4.5	-	Localizations
	Chapter 4.6	-	Leadership: The Making of Effective and Happy Teams
	Chapter 4.7	-	Quality Assurance: Bug Tracking and Test Cases
	Index
	List of Figures
	List of Tables
	List of Case Studies
	List of Sidebars