7: Make a Good Pitch to the Right Person and You re Good to Go


#7: Make a Good Pitch to the Right Person and You're Good to Go

Most publishers have teams or bureaus of people who evaluate incoming submissions and decide which ones to publish. You might be able to isolate and pitch your game to one of these team members, but you usually won't be able to pitch to all of them at once. So, even though your initial pitch to a publisher is important, it's not the only thing that matters.

When you pitch to a publisher, you should play your best cards, but you should also be truthful. Pitching the features that set your game apart from the competition is a smart move; saying you're in beta when you're not is asking for trouble.

Your pitch should be supported by paper materials that reiterate what you've just talked about. Your materials should project the best (accurate) image of your company and your product, as concisely as possible. Be professional—don't hard sell, and don't get too technical. Whet their appetite, show them the greatness of your ideas, and make sure they know whom to contact if they'd like to know more. Don't just give a <sales@somewhere.com> e-mail address—give complete contact information for a specific individual.




Secrets of the Game Business
Secrets of the Game Business (Game Development Series)
ISBN: 1584502827
EAN: 2147483647
Year: 2005
Pages: 275

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