Put a special logo on their business cards.
They’re good at what they do—and they can prove it.
Motivate employees to meet specific corporate performance goals by reprinting their business cards with a specially designed logo when they do. The key is to set the goal high enough that the logo remains fairly exclusive. Also, resist the urge to use the logo for anything else.
Make it rare, make it valuable—And they’ll want to make it their own.