Foreword--Eh, What s Up, Doc?


“Carrots are good for you, Billy. They help you see better.” Everyone’s mother said that in an effort to get their children to eat more carrots.

And she was right. Carrots are good for you.

Fast forward thirty years, and carrots still play a major role in your health—or, should I say, your career health and your business health.

Now instead of encouraging you to eat carrots, they’re dangled for you to grasp. Dangled just out of reach—just enough to “go for it!” Or better, they are offered as a reward for a job well done.

Managers and employers are constantly looking for the secret of “motivating their people.” Therein lies the problem. You can’t motivate people—BUT you can set an example and create an environment where they will motivate themselves. And you can use “Carrot Power” to make this magic happen.

  • You can inspire them with carrots.

  • You can challenge them with carrots.

  • You can encourage them with carrots.

  • You can reward their efforts with carrots.

  • And you can celebrate their achievement with carrots.

As a leader, the secret to creating a successful work environment is to first create an atmosphere in which success can occur. This means a continuous positive attitude on your part, and continuous positive reinforcement for your employees. It means recognizing and rewarding great performance.

The tone for the company is set by creating the right work environment (and the right boss environment). Word of mouth is just as powerful from your employees as it is from your customers. If you treat your customers great and your employees lousy, that mixed message is devastating at the cash register.

So many leaders fail to realize that their employees go home and talk about their day with you, just like customers go home and talk about their purchases and experiences with you. And the internal customer is just as powerful as the external one. When you have a great, productive, high-earning team the word gets out. The “law of attraction” kicks in. Great talent will call and want to work for you. What a great dilemma to have.

What you’re about to read are 365 ways to turn carrots into gold. Gold for recognition, gold for reward, gold for customer service, gold for internal customer service, gold for productivity, gold for morale, gold for employee retention, gold for customer retention, and gold for corporate profit.

Sure, an apple a day keeps the doctor away. But a carrot a day is positive reinforcement for tasks and projects being completed, customers being served. People are being recognized for a job well done, and happiness reigns supreme.

I challenge you to put Carrot Power to work for you and your company. The golden answers you seek to implement this program are within these pages, skillfully written by recognition experts Gostick and Elton. Read them. Study them. Implement them.

—Jeffrey Gitomer, author of The Sales Bible and Customer Satisfaction is Worthless, Customer Loyalty is Priceless




A Carrot a Day. A Daily Dose of Recognition for Your Employees
A Carrot a Day: A Daily Dose of Recognition for Your Employees
ISBN: 1586855069
EAN: 2147483647
Year: 2003
Pages: 371

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