Human nature. Don’t fight it. Use it.
It’s natural for human beings to want what we don’t have. That’s why recognition programs work so well: they give employees something to want.
We can picture ourselves wearing a beautiful piece of jewelry or an eye-catching ring. We can imagine just where that stunning Howard Miller mantel clock will go in our home. We understand how handy a Swiss Army knife would be on the next camping trip. Of course, we’d love to have that compact Sony camcorder for when the new baby arrives. And we can visualize ourselves burning up the back nine with those new Callaway golf clubs.
Because we can picture the award and can imagine ourselves enjoying it, we are more likely to work harder to achieve it. It’s human nature. (Why not use it to your advantage?)