Concepts

User satisfaction is seen as the user's perception that Website has met or exceeded their expectations and is created through the careful design of information content, site usability, security and privacy, while also taking the characteristics of the intended users into account (Hill, 1997). User satisfaction is used to measure the subjective quality of the user experience.

The user experience encompasses all aspects of the end-user's interaction with the site. The most important requirement for the user experience is to meet the exact needs of the customer with simplicity and elegance in order to produce e-commerce Websites that are a pleasure to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features. In order to achieve high-quality user experience, there must be a seamless merging of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design (Nielsen, 2000).

Usability, often defined as the system's ease-of use and throughput (Egger, 1999), is attributed to numerous design factors. Typical factors include items such as page layout, site navigation, color, the use of frames and the use of graphics. Many studies have investigated these factors, but often looked at only a few or even one factor in isolation and with small well-defined user groups. Often the guidelines developed from these studies are not very useful in normal usability engineering practices (Nielsen & Molich, 1990).

Perceived usefulness, "the degree to which an individual believes that using a particular system would enhance his or her job performance," is a construct of the Technology Acceptance Model (Davis, 1989), often used in research to predict the acceptance of technology.



Computing Information Technology. The Human Side
Computing Information Technology: The Human Side
ISBN: 1931777527
EAN: 2147483647
Year: 2003
Pages: 186

flylib.com © 2008-2017.
If you may any questions please contact us: flylib@qtcs.net