Design Considerations for the Web


Throughout this entire book, you have been learning how to create vector-based artwork. You've even learned how to use Illustrator's Live Trace feature, which converts pixel-based images into Bézier paths. So it's with a large spoonful of irony that we inform you how important pixels are in the world of Web graphics.

Unlike printed artwork that is produced with image setters or digital presses that are capable of resolutions upward of 3000 dots per inch (dpi), artwork that is created for the Web is always viewed on a computer screen, usually at 72 pixels per inch (ppi). Things that a print designer might be used to, like working with high-resolution images, choosing spot colors, or carefully calculating where fold lines or trim lines will be, are of no concern to someone who is designing a Website.

However, don't be fooled into thinking that Web designers have it easier than print designers. There are plenty of challenges that a Web designer facesthings that never cross the minds of print designers. For example, because people view Websites on a computer screen, a designer has no way of knowing what size a viewer's screen is. Especially now, where you have WebTV, Internet kiosks, and Web-capable cell phones, it is important for Web designers to create their art so that it can be displayed on virtually any device.

Although print and Web technologies are different, it's important not to lose sight of your goal as a designerto communicate a message in an effective manner. The same rules of design that apply to the print world also apply to artwork destined for the Web. If you keep this at the forefront of your mind, and if you follow the advice and techniques revealed throughout the rest of this chapter, you're sure to create effective and compelling Web graphics.




Real World Adobe Illustrator CS2
Real World Adobe Illustrator CS2
ISBN: 0321337026
EAN: 2147483647
Year: 2003
Pages: 147
Authors: Mordy Golding

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