Market Planning Overview

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MPLS marketing can be divided into three areas of focus that are interrelated; yet each demands a different approach.

Marketing the technology, marketing the service, and marketing the system (see Figure 9.18)—to achieve success, you must understand all of these factors, and design a marketing approach to address all points.

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Figure 9.18: Marketing Fronts

The zone of success is where there is overlap (see Figure 9.19).

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Figure 9.19: Zone of Success



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Rick Gallagher's MPLS Training Guide. Building Multi-Protocol Label Switching Networks
Rick Gallahers MPLS Training Guide: Building Multi Protocol Label Switching Networks
ISBN: 1932266003
EAN: 2147483647
Year: 2003
Pages: 138

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