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MPLS marketing can be divided into three areas of focus that are interrelated; yet each demands a different approach.
Marketing the technology, marketing the service, and marketing the system (see Figure 9.18)—to achieve success, you must understand all of these factors, and design a marketing approach to address all points.
Figure 9.18: Marketing Fronts
The zone of success is where there is overlap (see Figure 9.19).
Figure 9.19: Zone of Success
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