Chapter 9: MPLS Marketing

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Introduction

The world of telecommunications, with its rapidly changing technology and ever-greater influence on our lives, is sometimes difficult to predict in terms of the trends that determine what products and services are going to find success. Being 'new' isn't always easy, and MPLS is far from immune to marketing challenges. In this chapter, we will examine different customer bases, exploring methods by which to both assess clients' needs and maximize the benefits of MPLS VPNs for clients.

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