Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies) - page 1
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- Table of Contents
- Table of Contents
- BackCover
- Persuasive Technology - Using Computers to Change What We Think and Do
- Foreword
- Preface
- IntroductionPersuasion in the Digital Age
- Persuasion on the Web
- Beyond the Web
- The Emergence of Captology
- Advantage over Traditional Media: Interactivity
- Advantages over Human Persuaders
- How to Read This Book
- Chapter 1: Overview of Captology
- Focus on the Human-Computer Relationship
- Persuasion Is Based on Intentions, Not Outcomes
- Levels of Persuasion: Macro and Micro
- Captology: Summary of Key Terms and Concepts
- Chapter 2: The Functional TriadComputers in Persuasive Roles
- The Functional Triad: Roles Computers Play
- Applying the Functional Triad to Captology
- Chapter 3: Computers as Persuasive Tools
- Seven Types of Persuasive Technology Tools
- Reduction Technology: Persuading through Simplifying
- Tunneling Technology: Guided Persuasion
- Tailoring Technology: Persuasion through Customization
- Suggestion Technology: Intervening at the Right Time
- Self-Monitoring Technology: Taking the Tedium Out of Tracking
- Surveillance Technology: Persuasion through Observation
- Conditioning Technology: Reinforcing Target Behaviors
- The Right Persuasive Tool(s) for the Job
- Chapter 4: Computers as Persuasive MediaSimulation
- Persuading through Computer Simulation
- Cause-and-Effect Simulations: Offering Exploration and Insight
- Cause-and-Effect Simulation: Sources of Persuasive Power
- Environment Simulations: Creating Spaces for Persuasive Experiences
- Object Simulations: Providing Experiences in Everyday Contexts
- Chapter 5: Computers as Persuasive Social Actors
- Five Types of Social Cues
- Persuasion through Physical Cues
- Using Psychological Cues to Persuade
- Influencing through Language
- Social Dynamics
- Persuading by Adopting Social Roles
- Social Cues: Handle with Care
- Chapter 6: Credibility and Computers
- What Is Credibility?
- When Credibility Matters in Human-Computer Interaction
- Four Types of Credibility
- Dynamics of Computer Credibility
- Errors in Credibility Evaluations
- Appropriate Credibility Perceptions
- The Future of Computer Credibility
- Chapter 7: Credibility and the World Wide Web
- The Importance of Web Credibility
- Variability of Web Credibility
- Two Sides of Web Credibility
- The Stanford Web Credibility Studies
- Trustworthiness and Expertise on the Web
- The Four Types of Web Credibility
- The Web Credibility Framework
- The Web Credibility Grid
- The Future of Web Credibility Research and Design
- Chapter 8: Increasing Persuasion through Mobility and Connectivity
- An Emerging Frontier for Persuasive Technology
- Persuasion through Mobile Technology
- Persuasion through Connected Technology
- The Future of Mobile and Connected Persuasive Technology
- Chapter 9: The Ethics of Persuasive Technology
- Is Persuasion Unethical?
- Unique Ethical Concerns Related to Persuasive Technology
- Intentions, Methods, and Outcomes: Three Areas Worthy of Inquiry
- When Persuasion Targets Vulnerable Groups
- Stakeholder Analysis: A Methodology for Analyzing Ethics
- Education Is Key
- Chapter 10: CaptologyLooking Forward
- Five Future Trends in Captology
- Looking Forward Responsibly
- Index A
- Index B
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