The answer to the above question is simple: Podcasting is so incredibly simple,
You may ask, "Who is podcasting?" That question can be
Figure 1.3. Bob Goyetche podcasting from his home in Deux-Montagnes.
The following is a short list of the sorts of topics that are routinely discussed in podcasts available today:
Needless to say, this list could go on and on. And on. The number of podcasts is growing exponentially, and by the time you read this book, there likely will be a podcast for nearly every subject that could come to mind. If you can think of a subject that isn't covered, you've found your niche to start podcasting yourself!
For existing radio networks, individual radio stations, and even television
Also, several Web sites, including Apple Computer's iTunes Music Store and Audible.com's online store (
), sell commercial podcasts of periodicals such as
Scientific American Magazine
and newspapers such as
The Wall Street Journal
. The cost of these podcasts is often less than that of the
Figure 1.4. Audible.com's Web site sells audiobooks but also commercial podcasts of popular television and radio shows.
The Podcasting Echo
Exactly what mark podcasting will make on the world is a chapter that is as yet unwritten. Still, despite the fact that podcasting is in its infancy, we don't need a crystal ball to see that the whirlwind
Perhaps the one area that might be most affected by podcasting, traditional radio has a lot to lose. In today's world, most of the people who listen to radio do so in their cars. With an increasing number of
Satellite radio. With less to lose than conventional radio (because satellite radio doesn't include advertising), satellite radio is still in a flat position, because its content is available only at set times. Podcasts are available at any time. Might the satellite-radio fees be diverted to individual commercial podcast subscriptions? It's possible.
Internet radio is perhaps the safest of the radio media, because software already exists that allows the
In less than a year of official existence, the podcast has already created celebrity. Of course, Adam Curry (former MTV veejay) is the face of iPodder and podcasting in general, but the
Television doesn't have a great deal to fear from podcasting. It can, however, profit from the new medium, and some canny
The obvious problem for advertisers lies in placing advertising in a medium that prides itself on freedom: freedom of ideas, freedom from advertisers' pressure, freedom to say what they want. With podcasting's increasing fan base, you can be sure that corporations will want to find a way to advertise, but it's unclear whether the listeners will accept such a thing. Perhaps the most logical
This is highly
Book and magazine publishers.
Perhaps at the forefront of podcasting (although some would argue that pay service isn't true podcasting), Audible.com went online in late 1997 and was at the forefront of digital audio content delivery. Audible made its
The legal system.
Any time there is talk of digital content of any kind, legal
As mentioned previously, Web sites like Audible.com and Apple's iTunes Music Store already sell what are