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Christine E. Storer
Curtin University of Technology, Australia
Geoffrey N. Soutar
University of Western Australia, Australia
Mohammed Quaddus
Curtin University of Technology, Australia
This chapter suggests the use of comparative pairs analysis as a method of collecting data for inter-organizational information system and chain research. It is argued that chains of organizations can be analyzed by collecting data from a focal firm about upstream suppliers and downstream customers. By comparing pairs of respondents within the focal firm, the differences between customers and suppliers can be analyzed. In addition, it is suggested that by asking each respondent to discuss two third-party organizations, differences in responses can be highlighted and explained during the data collection process. This can provide a rich source of data to explain results obtained.
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