Using the metaphorical richness of history as a framework for comparison, this book explores the parallel between the value proposition of new technologies, such as the Internet, and the birth of social change in late medieval Europe. In doing so, it reveals the synergistic role that technology has played in the development of modern business. The reader is invited to consider the effects of technology on corporate bureaucracies and organizational behaviour, and the cultural ramifications of technology as society adapts it into the mainstream of everyday life. Presenting technological innovation as a continuous process, Joseph Divanna argues that its influence on social technological adoption, globalization, disintermediation and the subsequent impact on brads, products and strategies is not the product of late twentieth-century technological advancement, but a natural evolution of technology. This book demonstrates that although the definition of value changes, the role of technology continues to fit a timeless equation of adding value in facilitating commerce. About the Author Joseph A. DiVanna is an independent author, consultant and global public speaker based in Cambridge, England, where he continues to research the nature of business during the last ten centuries. His lectures have prompted many attendees to develop a new-found interest in the study of medieval history. A thought leader and reengineering practitioner formerly with CSC Index’s Research and Advisory Services, he is currently the CEO of Maris Strategies Ltd. And author of Redefining Financial Services: The New Renaissance in Value Propositions (Palgrave Macmillan 2002). |