Eagles, Gil, 156
eBay, 178
Eck, Dennis, 23
Edison Chamber of Commerce, 177
Egan, Kathy, 195
Either-or thinking, 107–8
Elasticity of demand, 36
Ellis, Albert, 183
Empathy, 127–28
Employers. See Bosses
Enterprise, 25
Epictetus, 183
Existing solutions, high and low value and, 97–100
Experts, tips for becoming, 196–97