Bibliography


Books

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Bennis, Warren, and Burt Nanus. Leaders: The Strategy for Taking Charge (2nd ed.). New York: HarperBusiness, 1997.

Christensen, Clayton M. The Innovator’s Dilemma. New York: HarperBusiness, 2000.

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DePree, Max. Leadership Is an Art. New York: Doubleday, 1990.

Gerber, Michael E. Power Point Marketing One: Building a Small Business That Works. Santa Rosa, Calif. 1994.

Good, Bill. Prospecting Your Way to Sales Success. New York: Scribner, 1997.

Hesselbein, Frances, et al., editors. The Leader of the Future. San Francisco: Jossey-Bass, 1996.

Hirschberg, Jerry. The Creative Priority: Driving Innovation in the Real World. New York: HarperAudio, 1998.

Hammond, John S., et al. Smart Choices: A Practical Guide to Making Better Decisions. Boston: Harvard Business School Press, 1999.

Kotter, John P. Leading Change. Boston: Harvard Business School Press, 1996.

Kouzes, James M., and Barry Z. Posner. The Leadership Challenge: How to Get Extraordinary Things Done in Organizations. San Francisco: Jossey-Bass, 1988.

Mattimore, Bryan W. 99% Inspiration: Tips, Tales & Techniques for Liberating Your Business Creativity. New York: Amacom, 1993.

Moore, Geoffrey A. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. New York: HarperBusiness, 1999.

Morrisey, George L., Thomas L. Sechrest (contributor), Wendy B. Warman, and Wendy S. Warman (contributor). Loud and Clear: How to Prepare and Deliver Effective Business and Technical Presentations (4th ed.). Reading, MA, Perseus Publishing, 1997.

Ott, Rick. Creating Demand: Move the Masses to Buy Your Product, Service, or Idea. Richmond, Va.: Ocean View Communications, 1999.

Peters, Thomas J. The Circle of Innovation: You Can’t Shrink Your Way to Greatness. New York: Knopf, 1997.

Peterson, Doug, and Walter G. Meyer (contributor). Going for the Green: Selling in the 21st Century. Piney Flats, TN: LTI Publishing, 2002.

Pitino, Rick. Success Is a Choice: Ten Steps to Overachieving in Business and Life. New York: Broadway Books, 1997.

Porter, Michael, E. Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press, 1985.

Prochaska, James O., et al. Changing for Good. New York: Morrow, 1994.

Rackham, Neil. SPIN Selling. New York: McGraw-Hill, 1988.

Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind. New York: McGraw-Hill Trade, 2000.

Schultz, Howard, and Dori Jones Yang. Pour Your Heart Into It: How Starbucks Built a Company One Cup At a Time. New York: Hyperion, 1997.

Tracy, Brian. Advanced Selling Strategies. New York: Simon & Schuster, 1995.

Trout, Jack, with Steve Rivkin. The New Positioning. New York: McGraw-Hill, 1996.

Weiss, Alan. Million Dollar Consulting. New York: McGraw-Hill, 1992.

Wilson, Larry, and Hersch Wilson. Play to Win! Choosing Growth over Fear in Work and Life. Austin, TX: Bard Press, 1998.

Ziglar, Zig. See You at the Top: 25th Anniversary Edition. Gretna, LA: Pelican, 2000.




The 10 Immutable Laws of Power Selling
The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers, and Driving Profits Through the Roof
ISBN: 0071416617
EAN: 2147483647
Year: 2003
Pages: 115
Authors: James Desena

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