Reality, sales leaders and, 84
Recognition, importance of, 126
Redford, Robert, 167
Regrets, 206
Reisert, Ray, Jr., 180
Rejections, 198
Relationships. See also Customer relationships
keys for, 26–27
strategies for success and, 195
trust and, 51–52
Reliant Stadium, Houston, 59–61
Renault, 89
Republic Industries, Inc., 120
Roberts, Julia, 153
Rosenstein, Stuart, 146
Royal Dutch Shell, 105–6
Russo, Pat, 161
Ryan, Richard, 203