Chapter 3: Leadership During a Crisis - How to Maintain Morale and Keep Your Best People

Key Principles

• Senior leadership must have credibility in the eyes of employees to lead through a crisis and beyond.

• Senior leadership should understand the motivation and concerns of employees to motivate them effectively.

• Employees need to understand the future direction of the company and how the crisis will be resolved in order to be positively motivated.

• Senior leadership should lead employees on a direct and simple path to gain their confidence.

• Incentives are required to support the objectives and intentions of senior leadership and reinforce commitment to stay with the company.