List of Case Studies

Chapter 6: Leave the Brochures Behind

Case Study

Case Study

Case Study

Case Study

Case Study

Case Study

Case Study

Case Study

Case Study

Case Study

Case Study: MP 1 and MP 2 Business-to-Consumer Transactions

Chapter 7: Every Reason to Say Yes

Case Study

Case Study

Case Study: Business-to-Consumer Transaction

Chapter 8: When the World Isn't Perfect

Case Study