Section 5.6. Trends and the Future

5.6. Trends and the Future

Dual licensing is an innovative strategy that combines open source distribution with proprietary licensing. The combination confers competitive advantages on businesses that use it. These advantages include a low-cost distribution channel, powerful product marketing, and a high-margin, scalable revenue stream.

Of course, dual licensing is just one tool that businesspeople can use to build sustainable enterprises in a world where technology and economic forces are in constant change. The rest of this chapter examines dual licensing in that larger context.