Google has created an excellent partner program for hosting ads on your Web page and paying you for it. Google, a multibillion-dollar company, makes most of its money from ad revenue. You can share in that revenue by becoming a serious AdSense user. This chapter showed you how to create and configure AdSense for content, AdSense for search, and Referral ad units. Get them on your Web page now so the AdSense reporting shows you an increase in your net worth, almost immediately. To stay on top of the AdSense program, participate in both the AdSense Blog and the AdSense Forum. To get a much better picture of your Web site and its earning potential, the best tool is Google Analytics, which is covered in the next chapter.