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Chapter 3: Road Map to Branded Customer Service
Table 1: Customer service strategies
Chapter 4: Defining Your Brand DNA
Table 2: Relating brand values and ServQual
Table 3: Signals of on- and off-brand cultures
Chapter 8: Internal Word of Mouth: The Role of Brand Champions
Table 4: Brand champion roles
Table 5: Decision matrix
Chapter 10: Great Brands are Supported From Within: the Role of Management
Table 6: Questions about brand space
Chapter 12: The Toolbox of On-Brand Exercises
Table 7: A sample brand in action
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Branded Customer Service: The New Competitive Edge
ISBN: 1576752984
EAN: 2147483647
Year: 2006
Pages: 134
Authors:
Janelle Barlow
,
Paul Stewart
BUY ON AMAZON
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About the Authors
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