List of Tables


Chapter 3: Road Map to Branded Customer Service

Table 1: Customer service strategies

Chapter 4: Defining Your Brand DNA

Table 2: Relating brand values and ServQual
Table 3: Signals of on- and off-brand cultures

Chapter 8: Internal Word of Mouth: The Role of Brand Champions

Table 4: Brand champion roles
Table 5: Decision matrix

Chapter 10: Great Brands are Supported From Within: the Role of Management

Table 6: Questions about brand space

Chapter 12: The Toolbox of On-Brand Exercises

Table 7: A sample brand in action




Branded Customer Service(c) The New Competitive Edge
Branded Customer Service: The New Competitive Edge
ISBN: 1576752984
EAN: 2147483647
Year: 2006
Pages: 134

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