Chapter 6. Honing Your Competitive Edge

Over a million new listings appear on eBay every single day. Almost any keyword you search for, from Abercrombie to Xbox , returns tens of thousands of auctions listed by thousands of sellers. With all that competition, why should somebody buy your faux-zebra-print slipcovers and not some other seller's?

The answer: because you made your listing stand out from the crowd using the above-and-beyond strategies described in this chapter. (For the basic how-tos of selling, check out Chapter 5.)

Implementing the advice in this chapter can mean the difference between sluggish sales and bidding warsbetween selling a couple of things and creating a profitable eBay business. Here you'll find tips for creating more enticing listings, building your reputation, promoting your auctions, avoiding the con artists who sometimes try to take sellers for a ride, and more:

  • Selling yourself with an About Me page.

  • Making your auctions irresistible.

  • Taking terrific photos.

  • Boosting your results with auction tips and tricks.

  • Sidestepping illegal (if tempting) practices.

  • Protecting your auctions from online scams.



eBay[c] The Missing Manual
eBay[c] The Missing Manual
ISBN: 596006446
EAN: N/A
Year: 2006
Pages: 100

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